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In a conversation with Viraj Puri, Co-Founder and CEO of mission-driven agtech startup Gotham Greens, the PBFA team got an in-depth look at the company’s unique story and visionary outlook for the future of food.

In 2009, Puri and co-founder Eric Haley were enjoying a casual meal together at a New York City restaurant when they made a life-changing discovery: The leafy greens on their plates had journeyed thousands of miles to their urban locale.

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Further research uncovered that 98% of fresh produce in the United States is grown in California and Arizona, racking up wasteful carbon emissions and food waste in transport and leaving consumers outside those select states with minimal fresh food options.

Thus, Gotham Greens was born, with a mission to change the world, one greenhouse at a time.

Today, the quickly-expanding company operates as a vast network of decentralized green